Think big thoughts

Bernd H. Schmitt‘s book Big Think Strategy claims to have a systematic way for companies to come up with big ideas. In effect, he says he has at least a partial answer to Clay Christensen’s Innovator’s Dilemma.

I examined his system for producing big ideas in two posts on the Big Think:

Bernd Schmitt: How to Make All Your Thoughts Big

How to Build Bernd Schmitt’s Trojan Horse