Viral book marketing a la Penenberg

My friend Adam Penenberg drinks his own kool-aid, in what might represent a shift in how authors market their books. What he’s doing is notable enough for a piece on it in The New York Observer. Mazel tov!

One thought on “Viral book marketing a la Penenberg

  1. Michael Fitzgerald, since you write about the power of ideas and the people who bring them to bear on business, technology and culture and since your recent PVI Eink story in Globe was so good, I sent you email, but you forgot to reply, you rat, try again danbloom at gmail dot com, i wonder if you might want to look into the neuroscience of reading on paper vs reading on screens, there is big story here to do, for you, sir, maybe for the Globe mag? interivew maryanne Wolf at Tufts and Bill Powers down at the Cape, his book HAMLET BLACKBERRY coming out in mid 2010, this story about whether paper reading is suerprior or not to screen reading is VERY important, no? I got the goods on all this here:
    google “zippy1300? for my blog of 800 items

Leave a Reply