Gaga for Google, or Gagging on It?

Ken Auletta’s new book “Googled” defines the present of the company and its impact on media and other things. But it cannot define the future, though Auletta seems to fear for us all. My review, Google’s Earth, tells why.

On a personal note, I found much of this book pleasurable, a rare thing for a business book. The one answer I personally didn’t get about Google was whether its venture capitalist backers tried to sell it when it was a very young company. A prominent VC in Silicon Valley once told me this, and I can see from his book that the VCs got so frustrated with the company one can imagine them shopping it around. But Auletta doesn’t mention it.