Pass for the press

The press pass seems like a badge of honor. Freelancers, especially, seem to crave them. I’ve spent most of my career writing about technology and business, and I’ve only had to get a formal press pass for one job. That was at ZDNet, then more of a general interest technology site/broadcast operation than it is now. The pass was issued by the San Francisco police department. I’m not sure anyone on staff ever used the passes (I think we mostly got them because the news director came from a general news background).

But people ask frequently about how freelancers can get press passes. In my experience, press get passes to things mostly on a one-off basis — this conference, that meeting. I was interviewed recently for a story about how to get a press pass. There are some good points in it (and not just from me).
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